Vacation Rentals - United States
United States- The Vacation Rentals market in the United States is projected to generate a revenue of US$22.11bn by 2025.
- This revenue is expected to have an annual growth rate (CAGR 2025-2030) of 5.67%, resulting in a projected market volume of US$29.13bn by 2030.
- The number of users in this market is also expected to increase to 77.61m users by 2030.
- In 2025, the user penetration rate in the Vacation Rentals market is expected to be 19.6%, and it is projected to decrease to 21.8% by 2030.
- The average revenue per user (ARPU) is expected to be US$325.37.
- Additionally, it is expected that 85% of the total revenue in this market will be generated through online sales by 2030.
- It is noteworthy that in comparison to other countries, United States is expected to generate the most revenue in the Vacation Rentals market, amounting to US$22.11bn in 2025.
- Vacation rentals in the United States are experiencing a rise in popularity as travelers seek out more private and socially distanced accommodations during the pandemic.
- Key regions:
- India,
- Vietnam,
- Saudi Arabia,
- Singapore,
- Germany
Definition:
The Vacation Rentals market comprises of private accommodation bookings. This includes private holiday homes and houses, e.g., HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb, in travel agencies or by telephone.Additional Information:
The main performance indicators of the Vacation Rentals market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.
The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.
For further information on the data displayed, refer to the info button right next to each box.
- Short-term rental of private rooms or flats via portals such as Airbnb or telephone
- Hotels and professionally-run accommodation such as guest houses
Revenue
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jul 2025
Source: Statista Market Insights
Most recent update: Jul 2025
Source: Statista Market Insights
Sales Channels
Analyst Opinion
The Vacation Rentals market in United States has been experiencing significant growth and evolution in recent years.
Customer preferences: Customers in the United States are increasingly looking for unique and personalized vacation experiences, which has led to a rise in demand for vacation rentals over traditional hotels. The flexibility, space, and amenities offered by vacation rentals cater to the preferences of travelers seeking a home-away-from-home experience.
Trends in the market: One noticeable trend in the United States vacation rentals market is the increasing popularity of booking through online platforms and apps. This shift towards digital booking platforms has made it easier for travelers to discover and book vacation rentals, contributing to the market's growth. Additionally, there is a growing trend of travelers seeking eco-friendly and sustainable vacation rental options, driving the market towards more environmentally conscious offerings.
Local special circumstances: The United States has a vast and diverse landscape, offering a wide range of vacation rental options from beachfront cottages to mountain cabins and urban lofts. This variety in accommodation types caters to different traveler preferences and contributes to the overall growth of the vacation rentals market in the country. Moreover, the popularity of domestic travel within the United States has further boosted the demand for vacation rentals, especially in off-the-beaten-path locations.
Underlying macroeconomic factors: The strong economy and high consumer confidence in the United States have positively impacted the vacation rentals market. As disposable incomes rise, more people are willing to spend on travel experiences, including unique vacation rentals. Additionally, the increase in remote work and flexible schedules has allowed for more extended stays in vacation rentals, further driving the market growth.
Users
Most recent update: Jul 2025
Source: Statista Market Insights
User Demographics
Most recent update: Apr 2025
Sources: Statista Market Insights, Statista Consumer Insights Global
Global Comparison
Most recent update: Jul 2025
Source: Statista Market Insights
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of vacation rentals.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.Key Market Indicators
Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Jan 2025
Source: Statista Market Insights
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