How cold does Pittsburgh get in the winter? Mighty cold.

And how great is the need for cold-weather wear to help Pittsburghers stay warm? Mighty great.

Not everybody has enough, however. Which is where The Salvation Army and WTAE-TV’s Project Bundle-Up comes in. Project Bundle-Up provides underprivileged children and senior citizens with hats, coats, gloves, scarves and boots.

More than that, the program connects kids with caring volunteers and mentors who shop with them. Since 1986, Project Bundle-Up has raised $15.5 million and served over 285,000 people.

As a corporate sponsor and leading volunteer organization, KeyBank is proud to be part of Project Bundle-Up. Many Key employees donate their time and money, whether it’s shopping with local kids or volunteering for The Salvation Army and WTAE-TV Project Bundle-Up Telethon, an annual fundraising event. KeyBank committed $100,000 to Project Bundle-Up in 2020.

“Helping our neighbors stay warm and thrive is an important goal for all of us.” – Amanda Babst, KeyBank

“Helping our neighbors stay warm and thrive is an important goal for all of us,” said Amanda Babst, Regional Retail Leader, Greater Pittsburgh, KeyBank. Babst is featured in a 30-second public service announcement that has garnered impressive TV and digital viewership.

Everyone involved will tell you Project Bundle-Up is about more than just keeping warm. Shopping with an adult mentor who takes the time to listen, and having something besides a hand-me-down coat to wear to school can help kids’ self-esteem grow—and give them added confidence to excel in the classroom.

Annually, Key participates in two personal shopping trips with school kids. In 2019, 25 Key volunteer shoppers participated in the outings. In 2020, because of the COVID-19 pandemic, the program has paused live, in-person shopping and mentoring.

Key team members are also much in evidence at the yearly telethon, which in 2020 went virtual due to COVID-19. They receive calls and take donations through the phone bank during the live broadcast. Throughout the year, the Key contingent can be found helping out in many ways and contributing to what makes Project Bundle-Up special—warm hands, warm feet, warm hearts.