Having launched her yoga business in 2003 with her Beachwood studio, Schneider capitalized on an emerging trend. Her desire to bring the benefits of yoga to more people—and to provide contract jobs for some of the 400+ yoga teachers she had trained over the years—led her to expand. She added a second location in University Circle in 2013 years, and recently a third in Westlake. (She also acquired Barre Cleveland along the way, a different type of exercise studio incorporating movements based on ballet.)
Because she started without a business plan and learned as she went, successfully building her yoga business required a strong financial partner. For Schneider, that meant KeyBank.
“I’ve banked with Key for as long as I can remember, starting before I was in business when I just had a personal checking and savings account with them,” she said. “One of the things I like most is that they’re local and so focused on having that personal relationship. I remember the day I walked into the branch 15 years ago when I wanted to open my first studio, the woman in the office said ‘Hey, I know you, I take your aerobics classes,’” said Schneider. “She’s been with me ever since, and given me a real sense of comfort and hand holding all along the way as I grew my business.”