Invest in Technology to Cultivate Aftermarket Channel Growth
The aftermarket channel continues its rising trajectory and dealerships can cultivate growth there with a sustained commitment to invest in technology.
- Technology facilitates the customer-centric versus sales-centric models
- As digital innovation continues to draw consumers toward more frictionless self-service channels, it raises the significance of live customer engagement.
- Integrate digital signage and smart kiosks to capitalize on waiting areas