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Restaurant Authenticity Earns Millennial Loyalty

by Brad Swanson, Managing Director and Sector Head, Consumer & Retail, KeyBanc Capital Markets 11.03.2016

In the restaurant business, the generational shift from baby boomers to millennials is having a profound effect on restaurant strategies, resulting in new market leaders for many new and existing concepts—and in some cases, which restaurant brands thrive or even survive.

For innovative ideas on how to leverage capital markets for growth in the consumer industry, contact Brad Swanson at 770-510-2161, or visit key.com/consumer.

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