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Behavioral science shows us why we often make the wrong choices at the wrong times. While there’s no guarantee you won’t slip up, there are steps we can take to become better investors and focus decision-making on objective factors.

Key Takeaways

This whitepaper explores how we make decisions, with a focus on behaviors that can lead to investment pitfalls. Specifically, we address three key questions:

  • Is investing a winner’s game or a loser’s game?
  • What drives investment under performance?
  • How can investors overcome the causes of sub-optimal decision-making?