Why Banking Relationships Matter
How invested are you in your relationship with your bank? Do you have a single checking account and leave it at that, or do you use a variety of financial products and services like investment accounts, personal loans, and a mortgage?
There are a lot of benefits to a multi-faceted relationship when a single bank is your go-to for all of your financial needs. The more your bank gets to know you, the more you can gain from it. Why not take advantage of everything your relationship has to offer?
Why Relationships Matter with Your Bank
KeyBank, in particular, rewards customers who build deeper relationships with their bank. This can be as easy as opening a savings or investment account to go with the checking account you've already been using. Each time you open an account or apply for a loan, you're strengthening that relationship. Using your bank's services on a regular basis helps them learn more about what's important to you and therefore provide you with a more personalized banking experience. Once that relationship is formed, your financial institution will have a good understanding of what your financial goals are, and they can help you pursue them with the kind of financial products that best fit your specific needs.
You'll have access to the expertise of bank representatives and financial advisors. You can benefit from their knowledge as you make any financial decision — from opening a first savings account to investing for retirement. Using many different banking services with one bank is also a more convenient way to manage your money. Whether you choose to visit a branch or log in to the mobile app, you have an easy way to keep track of all of your accounts at once. Transferring money between accounts or applying for a new loan is straightforward when you have a central place to manage your finances.
Relationships Matter When You Buy a Home
Buying a home is one of the most significant financial choices you can make, and it's important to have a lender who knows you. The bank that you already have a relationship with has a more complete picture of your financial situation than other lenders, which can be particularly helpful when searching for the mortgage that's perfectly tailored for you.
When a customer who has a relationship with the bank applies for a mortgage, they may qualify for better rates than someone who does not have a banking relationship. With a checking account and either a savings or investment account at KeyBank, a customer is able to apply for a mortgage and benefit from a better rate1 2 than they would otherwise be able to get. You save money, just for being a customer, because your bank values your relationship and will compete to give you the best.
Additionally, being familiar with your lender can help the mortgage application process go more smoothly. Since you already know the bank that you are applying for the mortgage from, you aren't starting from square one. You can skip the step of becoming acclimated to a new financial institution and jump right into finding the right mortgage for you.
You've built a relationship with your bank, and now you're ready to experience the benefits. Ask your personal banker about the benefits you've earned from your relationship with KeyBank.