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Opportunity can often be found in crisis. The COVID-19 pandemic has created hardships for many small business owners that are unlike any other before. For instance, the enactment of lockdowns, which have eliminated ways for many small business owners to generate revenue.

As a result, today’s business leaders face the challenge of finding business opportunities that are valuable enough for customers to purchase despite facing a public health crisis. But how?

Key4Women® Director Barb Smith uncovered the answer to this question and more with Bob Cohen and Dave Lupyan, certified small business mentors at SCORE Cleveland. Access the replay of our recent webinar SCORE: How To Pivot Your Business During the Pandemic to hear their discussion, including Dave’s thoughts about the importance of identifying your target customers, making sure you have a solid understanding of their needs, and recognizing that your business may need to pivot in some way to meet them.

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