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Companies that solicit feedback and advice from their customers – and apply it to their business – are more successful. According to research by Deloitte,1 client-centric companies are 60% more profitable than companies not focused on the customer.

At the heart of this customer focus is human-centered design (HCD). HCD is a process that starts with the customers you serve and ends with new solutions that are focused on their needs.

In this episode of our Women-Owned Wednesday podcast, Key4Women® Director Barb Smith talks with Justin Hunsaker, senior vice president of KeyBank’s omnichannel originations, about how to make your customer the focal point of your business. They also share resources you can easily access to help get your business started.

Not a Key4Women member? Visit to join today.

The Support You Need

For more Key4Women resources to help you reach your goals, visit, or email us to learn more.


Deloitte. "Wealth Management Digitalization changes client advisory more than ever before." September 2017.

The views and opinions expressed on the ‘Women Owned Wednesdays’ Key4Women recording are those of the guests and do not necessarily reflect the official policy or position of KeyCorp.

All credit products are subject to credit approval.

KeyBank is Member FDIC.

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