Inspiration & Profiles

Webinar Replay: The Archetypal Edge: How to Build a Magnetic Personal Brand

Yamilca Rodriguez, Founder and CEO of Bespoke Branding, shares how archetypes, human-centered design, and ritual can help you build a personal brand that’s magnetic, authentic, and aligned with your purpose.

Seasoning Solutions

A home-based business located in Ann Arbor, Michigan, Seasoning Solutions offers more than 100 gourmet products, from soup mixes to breads to dry rubs, through local farmers markets and online Etsy sales.

Roughin’ It RV & Cycle

See how a business pitch competition co-sponsored by Key4Women gave woman-owned business Roughin’ It RV & Cycle great exposure and a substantial financial award.

Webinar Replay - Using Technology to Ramp up Your Small Business Performance

Key4Women brings you an in-depth discussion on the latest technological tools small businesses are using to improve performance. In this seminar, we’ll explain how to create an “always open” experience for your clients, how to automate and speed up payments and receivables, how to mitigate the risk of online fraud, and more.

A Business Inspired by Syd

Syd’s Book Shack & Boutique was inspired by Sydney Daggett, a 17-year-old girl with an immense love of books, telling jokes, and eating Chinese food.

Goal-Setting Tips for Entrepreneurs

Whether it’s a personal New Year’s resolution or a business plan goal, there are best practices to help ensure success in goal setting.

Lilian Lo: Leading Change and Innovation at Oriental Jade

Borrowing a term from the sports world, Lilian Lo is a “natural.” She embodies all the essential skills and attributes of a successful entrepreneur and instinctively knows when and how to make the just-right next play. She is a confident leader who embraces new systems and technologies, builds important relationships, and creates interesting opportunities for growth – all while investing in knowing her market, customers and employees extraordinarily well.

Spotlight - Laura Serway: 2020 Key4Women Achieve Award Winner

Laura Serway, winner of Key4Women’s Central New York 2020 Achieve Award, talks with KeyBank’s Rachel Galusha about the importance of building relationships, giving back to community, and how she handles challenges she faces as an entrepreneur.

Spotlight – Debra McClendon-Boddie: Small Business Achievement Award

Meet Debra McClendon-Boddie, who has been chosen as this year’s recipient of the Central New York Key4Women^® Small Business Achievement Award for her work as founder of PGR Foundation, Inc. Hear how her mentorship makes a difference in the lives of young girls and how this work has changed her life, too.

Spotlight - Syracuse Key4Women Forum: Laura Ratcliffe

Laura Ratcliffe, who owns O’Baby’s Gourmet Sandwich Shop was a winner of the Syracuse Key4Women Small Business Achievement Award, tells how she used one of her strengths – being a people pleaser – to partner with others and make her business more successful.

Spotlight - Janet Agostini: Community Impact Award

Janet Agostini won the Syracuse Key4Women Community Impact Award for her work as president and CEO of Friends of the Rosamond Gifford Zoo. Learn how she first grew to love and animals and how her work benefits the zoo.