Webinar Replay: Awaken Your Influence with the Revitalize System^TM

January 2026

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Well, good afternoon, everyone! It is so good to be with you today.

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I am Rachel Sampson, National Director of Key for Women and Head of Community Banking here at KeyBank, and I'm thrilled to be with all of you today.

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As we step into the new year, 2026 is upon us.

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So many of us are taking time to reset our intentions, refocus on what matters most.

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And think boldly about where we want to go.

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this point in the year naturally invites reflection. But it also invites momentum. It's a chance to reconnect with our purpose and commit to actions.

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That will propel us forward. In every corner of the business landscape.

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Individuals and entrepreneurs are stepping into this year with renewed purpose.

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Recent data from entrepreneurshq.com shows that there are 14.5 million women-owned businesses in the United States.

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Representing 39.2% of all firms. That level of growth reflects innovation, resilience, and the power of people leading with clarity and conviction.

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it's inspiring, and it's a reminder that meaningful progress happens when people have the tools, support.

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resources and confidence to turn their intention into action.

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Which makes the perfect moment to lean into a conversation designed to bring more clarity, confidence, and direction.

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to this year ahead. Today, we're joined by someone who is uniquely skilled at helping individuals uncover.

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What drives them and step into their fullest potential.

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And that is Gina DiStefano. founder and CEO of the final group.

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Gina, with more than 20 years of leadership experience, has built a nationally recognized framework.

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that helps people understand their decision-making, strengthen their presence, and communicate with intention.

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her revitalized system is a powerful, actionable journey. One that guides you from self-awareness to execution.

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helping you identify who supports your growth. articulate your purpose, and take aligned action towards your goals.

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As you listen today, I encourage all of you to be present, be in the moment.

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be curious, and allow new insights to energize your vision.

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For the year. This time is your time to focus on what you need to move forward with clarity and confidence.

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And one last item to note before we get started, I want to take the time to really thank all of you for joining our program today.

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Learning, leaning in, having those insights, but I also want to give a special shout-out.

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We often have some watch parties out in the markets, and I encourage you to be a member of Kiefer Women so you can find out where they are in your local area. But today, I want to give who.

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Huge kudos to our Port Chester branch in New York. Thank you so much for the watch party that's out there. I see you. Thank you for joining in Buffalo!

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can't miss out on Team Buffalo. Thank you so much out there, Bonnie, and… our teams, and Brandi, I know you all are out there watching, so thank you. Stay tuned for the next one, especially as we talk about what's coming up for us, uh, and as we continue our Women in Wealth series. So.

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Without further ado, with that said. Make sure your commenting, right? We're in the rooms together, having these sessions, but also, now's a great time to leverage the chat.

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Shout out where you're from, what made you join today? What company are you with? Let's get connected with intention and purpose in 26 to help each other move and grow forward. So.

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With that, Gina, thank you again for being with us today. We're excited to learn about the revitalized system.

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And without further ado, please take it away.

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All right, good afternoon, everyone. I'm gonna do a share screen here.

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All right, good afternoon, everyone. Thank you so much. I'm Gina DiStefano, and I am.

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beyond thrilled to be here with you today to share my Revitalize system with you all.

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I created this system, uh, about a decade ago, and what I found when I was working with executives.

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owners and leaders was that they wanted to go immediately from awareness to execution.

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And there are two very, very big steps in between when somebody recognizes opportunities in their life that they want to improve before they jump right to the execution piece of it.

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And these are two very, very challenging steps in between, but they are absolutely necessary if you want to.

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orchestrate long-lasting, impactful change in your life. And the reason that this system is so incredibly personal to me is that about 5 years ago.

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post-COVID, I was called to really re-examine my life and put myself into this system, and I can.

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assure you that every single day I utilize this system in my life, and it can be used in your personal life and in your professional life. I've said for years, we do not have two separate buckets in life.

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Unlike the way we were trained, I'm a Gen Xer, I came up over 20 years ago, we were taught that. We were really taught that you have two separate buckets in life. You have a personal life and a professional life.

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And the two, they don't ever… they don't ever mix with each other, and as we all know that is very, very, very untrue. So you have to keep up on yourself in all aspects of life in order to.

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have a streamlined process of things that you want to achieve. So, what I want to do is I want to jump right in.

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And I want to talk a little bit about what exactly is the Revitalize system, and I'm gonna.

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move me here. So the revitalized system is a four-part internal operating system that takes people from awareness to execution.

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It is not therapy, it is not motivation, and it is not mindset fluff.

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But it's a way to understand how you show up, who you allow into your space, how you communicate, and how you turn insight into action.

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And one of the things that I knew growing up, too, was, especially as a woman, as I was being trained early on in my career, is we were really taught this hustle culture.

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We were just told that we need to outwork everybody, basically. We need to outwork men.

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We need to shatter metaphorical glass ceiling, and we need to do all of this while being wives and mothers and friends and daughters and sisters.

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And all these other things that we want to do, and it gets really, really, really overwhelming.

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And what I've seen… especially over the last 5 or 6 years. Now, mind you, I've been coaching on this for 10 years, so it was prevalent prior to.

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COVID, but after COVID especially, I started to see a lot of people, a lot of women of my generation, very, very burnt out. And what is burnt out looks like? I like to call it functioning adult costumes.

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We look great on paper. We look like suits, we look like titles, we look like certifications and educations. We look like we have everything together.

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But we really, really don't, because we are just so overwhelmed and bombarded from years of being in survival and creating and producing, that there comes a point in our lives, typically around 40s, 50s.

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When we start to feel really burnt out, and we start to go into something called functional freeze, where the way that we were doing things in the past is no longer working, that energy, that fuel that used to fuel us, just doesn't really do it anymore, and it can become very, very scary, especially when you're used to.

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producing and achieving things a certain way. It can become almost impossible, and it's scary because then we start to deal with something called imposter syndrome. And this is a hard thing to do when we're mid-career and we've built ourselves up and we have a certain amount.

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of acknowledgement for that, and now we're starting to get a little scared. We also tend to stay in really toxic relationships, whether they are personal.

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um, romantic, platonic, professional. We're surrounding ourselves with people that we really shouldn't be because we're so busy producing and performing that we're not really taking inventory on the things we need to. When that hits, people can tend to.

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be afraid to use their voice, something that they were always confident in doing. They're losing.

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They're confidence, they're not as certain as they want to be, and they're really reacting instead of.

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Responding to life, because when you don't understand what's driving you, other people and circumstances are going to end up driving you.

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So, part one, this is a four-part system remember, and most people want to go from that awareness piece to the execution.

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But what I really do in the first part of my system when I begin to work with people is I really want to find out what is going on.

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And with over 20 years of recruiting in my back pocket, that's how I started my career over 20 years ago in D.C.

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I did executive finance and accounting recruiting, and I loved really deep diving into people's lives. And I used to view a resume like a diary, because just like anything, especially social media now.

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Your resume is a great snapshot, just like your social media profiles, but that's not really the meat. That's not really who you are. So, after many, many years of doing this and interviewing and speaking with thousands of people, I got really, really good at finding out people's truths and their stories, and their patterns, and their triggers.

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And understanding how they make decisions, and where they're self-sabotaging. So that first part when we're working together, I call this the honeymoon stage sometimes.

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I'm going to interview you, and I'm going to walk you through the last 10, 20, 30 years of your career, and I want to know everything right from the start. It's really an enlightening opportunity.

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for you to walk through your life. being asked questions that maybe you've never been asked before, and it's a really.

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It's a process where you're going to see yourself in a light that you've never seen yourself before. That's why I call this the honeymoon stage. You're really going to understand that you are impressive. You do have an incredible story. You've met.

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wonderful people along the way, people that have helped you, people that have hurt you, people that have done.

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everything in between, and you're going to see how you grew from that, how… what you've learned, the wisdom. But all these things we're really not aware of in our day-to-day operations, because like I said, we're right now, we're just, we're surviving a lot of the time, and we're not taking the time to see.

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who we've become along the way. And in that process, we lose ourselves. But I want to help you find yourself. I want to see you. That's the revitalized part of it. So that's one part of it. Another thing, like I said, I'm looking for your patterns. This is going to be very, very important along this entire system.

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Because it's patterns that make us who we are. And if we don't recognize those patterns.

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We're going to continue to do the same things over and over and over again, and that's going to lead to the same results, and not the results that we want. So this first part, and this can change all the time, that's why I need you to become aware.

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Of how closely you have to pay attention to yourself all the time.

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So after part one, this honeymoon stage of you.

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seeing yourself like you haven't seen yourself in so long, and really starting to pat yourself on the back, because I, like I said, everyone has a story. You are impressive, you just haven't had a second to catch your breath to reflect back on what has made you and created you to who you want to be.

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So, I'm gonna get you to see that, and I'm gonna start to see your patterns. You're not going to see your patterns yet.

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I'm going to see them. And then we're going to move into part 2, which is.

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This is the part, part two and three, that most people avoid, which leads them to doing the same behaviors over and over again.

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So this is the association. I like to call this your team, and who you surround yourself with shapes your success, and you really need to play your life as if it's a game.

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And when I say your team, that is everyone. Not only are we going to walk through the story of your life and the awareness, and you're going to start to remember people that you forgot along the way, but now that we're honing in on that team.

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I need to know who all the players are, and not just your nuclear family and friends and people that you're closest to and your coworkers.

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Everyone that you are associating with, that you're giving your energy to.

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We lose track. of the people that we're spending the most of our time with, and we're really not paying attention to.

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Are these people still serving me? When did they serve me? How did they serve me? We're not really asking ourselves or paying that close attention, but when you start to raise the awareness, and then you start to hone in on your circle, you're going to realize that a lot of work needs to be done in this area, and this is the work that a lot of people want to avoid.

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And I'm not going to try to put a bow on this package. It's really, really hard.

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to look at people that have to go, or that have to.

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Um, again, like a team. Maybe their positions need to be changed. Maybe they need to be cut, maybe you need to recruit some new players, maybe someone.

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you know, needs that new position or something, but we can't keep.

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handling the people in our lives and keeping in the same positions, because we're constantly changing, and the people around us have to constantly change. And a lot of times, people want to make these bold moves in their lives.

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But they're refusing to address the people in their lives that have to be addressed.

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So that's step number two. This one's sometimes not as fun as step number one.

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But then we're going to move on to step 3.

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Which is your expression and your story. And having a deep understanding of oneself combined with the ability to communicate an authentic message to the right audience.

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allows meaningful opportunities to naturally unfold. When we don't hold the right awareness about where we are and who we are now and all the things that we've done.

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And when we are not keeping the right people around us, surrounding ourselves, we're the average of those 5 people, so we're not really aware, we're hanging out with the wrong people that aren't serving us, and we're saying the same things over and over again.

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What do you think's going to happen? And that's what I kept seeing over and over again, people having this awareness, wanting to move to execution, but they want to keep all the same players in the same positions, and they want to keep saying the same things over and over and over again.

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And your story is your most powerful weapon that you are ever going to possess. It is you. It is your truth. It's your authenticity. And so often.

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People, even leaders, executives that are running big companies.

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aren't telling the correct story. Not only are they telling the correct story, they're not saying it to the right people, and these are all the ways that in business and in our personal lives, we keep making the same mistakes over and over and over again, and wondering why our lives.

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are not changing and are not moving in the directions that we want them to move into. And it can be incredibly.

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stressful, and it can be incredibly tiring when we think we're doing all the right things.

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And we're not, because the in-between moves are really the tough moves. But once we have that awareness.

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And once we're surrounded by the right people, and once we start to say the correct thing.

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we can now move into Part 4, which is the execution piece.

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And when awareness and actions align with the right people and your authentic voice, the universe responds naturally. The law of cause and effect meets the law of momentum.

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Every intentional step you've taken prepares you for the opportunities that begin to unfold.

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And this is not wishful. It's your past work and clarity converging into the present.

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And these are things, and I've given you as much of the CliffsNotes Reader's Digest version that I can.

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But it is really true. And if you can see that now, and if you can get yourself to a point of something that's going on in your life that isn't working right, if you think about it, what are you really saying?

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Who are you saying it to? And when you start to change up those things.

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These universal laws, the science, really does come into play. The law of cause and effect.

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The law of momentum, the law of reciprocity, the law of detachment. What you get out, you put back.

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The things you attach to that you're refusing to let go will continue to haunt you in your personal and your professional life.

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So seeing this over and over and over again.

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And knowing that so many people are operating from a place of autopilot.

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Because we are so bombarded in our culture today, we are so overwhelmed and overstimulated and overworked, we're not taking the time to step out of our daily lives.

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Pause a little bit, and really reflect on everything that we've been doing. Because, as I said earlier, being a Gen X woman, coming up 20 years ago, these were not options. We were told that we had to hustle, we had to outwork everyone, and like I said, that glass ceiling.

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So we were just operating from a place of needing to produce all the time with very, very little reflection.

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And then we do wake up one day, and we have big jobs, and we have big careers, but it becomes really hard to sustain this.

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And it's not something we want to do yet. We feel very, very stuck, and how am I going to undo the last X amount of years?

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So if you can all understand this framework. what I want to do now is I want to get into some real-life examples before we hop into the question part and all that, so you can see how I've used this system in 3 areas of clients in all different ways.

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And the first one that I'm going to talk about is something that I have struggled with, and I'm sure many of you can probably relate to this, and that's weight loss. For the first 4 decades of my life.

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I was probably 60 or 70 pounds heavier than I am now.

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And every ounce of my energy went from the awareness of the weight I needed to lose to the execution of doing that.

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And what did that look like? That would look like Weight Watchers, calorie counting, joining the gym.

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Doing all of those things to get short-term success, but then end up exactly where I was before. So when I started putting my life.

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weight loss into the revitalized system, I realized the awareness piece. Why was I eating?

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Weight is a side effect. Food is the side effect. What was the awareness of what was going on?

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That's number one. So we need to become aware of that. And then also, when people do that, they don't want to change really anything else in their life. They're just going to focus on this and then go back to everything else.

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And that doesn't work, and we can tell that. And the reason people don't have long-term change is because the relationships and everything in their life is going to look different. If you are someone now who has 50 pounds to lose, and you are committed to a lifestyle change, your marriage is going to look different.

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Your friendships are going to look different. All of those activities are going to look different, and you're going to risk maybe affecting those relationships or losing them.

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And people don't want to do that, but that's the hard truth. You want to change your life, you're going to have to change a lot of those things.

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You're gonna have to change the dialogue of how you.

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speak about what your intentions are now, and speak differently than you had done before. Not, oh, I gotta lose this weight, this or that, and the other thing. It's true intentionality.

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And then you gotta go back and you gotta look at your team.

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And you know what? You've got to add, recruit some people, and I know for me too, like, I am not a fan of the gym. It really overwhelms me, but the truth is, if I want to get that body and that health, now I got to start meeting people.

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that do have healthier lifestyles, and expanding my circle that way.

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I've got to put myself out there. I can't keep doing Taco Tuesdays with the girls and drinking margaritas, and I can't keep having a bottle of wine every time my husband and I or whomever are making these very rich meals. All of that's going to change, and that scares people. But if you want to go from awareness to execution and change your life.

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who you're associating with and what you're saying needs to change. Number two.

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Career changes, job changes. For the first half of my career.

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When I was doing recruiting, everyone would call me up, I want a new job, can you help me with my resume? Can you, can you prep me for interviews? And then they would just shoot their resume out on Indeed, and they wondered why they kept.

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not finding anything or getting into the same job that they can't stand.

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for 5 or 10 grand more. If you really want to change a career.

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you've got to start with that awareness piece. We've got a deep dive. I need to walk through everything you've done.

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For the last X amount of years. I gotta find your transferable skills. There is so much more to what you have done and can do than you will ever know, especially if you've been in the game, a professional.

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career for 10, 15, 20 years, you're going to astonish yourself with your transferable skills, all the people you've met along the way. Let's hone in on that first, because you're not just in insurance or banking or real estate.

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That's what you're focused on. You've done a million other things that you're not looking at. That's what I have to see.

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And then when you see that, and you're like, wow, I really can do all these other things, now let's go to our team and let's look at our circle, because if you have been in the game for a while, you know a lot of people, and during that awareness piece of us walking through your professional past.

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All the people that you forgot about that you worked with 5 years ago, 6 years ago, and all these great people, we're gonna tap into those resources. And now, when you're talking to them, and you're telling them your story, you're not going to say something like, well, I've been in insurance for 15 years.

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And I'm an underwriter, and I need… I'm looking for something in that area, because basically that's all you've ever known, and that's all you think you can do.

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And when you say that to people, if someone doesn't have a position open in underwriting.

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or know someone who does, then you're back to square one.

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But after you become aware of all your abilities and transferable skills, and you can say something like, you know, after.

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15 years in insurance, I realized after sitting back and gaining more awareness that I actually excel in this, this, this, and this, and then I'd like to do X, Y, and Z. And now you're opening yourself up for whomever you're talking to on that team.

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To say, that's really interesting, you should talk to so-and-so, or I think this might work for you, so that execution piece is now picking up on all the ways you changed your behaviors. It's not as clear as a new resume, decent interview skills, and throw your resume out on Indeed and see what happens. There's much more intentionality.

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and focus. And then you take inventory on all the resources you have, and you're going to execute some real change. Real, real powerful change.

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And the last one, the one that is really, really near and dear to my heart, is when I work with Gen X women that are in their 40s and 50s.

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That are seemingly at the top of their game.

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And they've reached high levels of success, but they are truly burnt out and exhausted and overwhelmed.

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And when you get to certain points in your life.

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At the top. It's really hard to look around for help, and it's really hard to be vulnerable, because everyone is looking to you, and because you look so good in that functioning adult costume, I call them functioning adult costumes.

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You feel stuck, and you feel scared to state your truth.

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But when you hone in and you go through that first awareness piece.

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And you see that power. And then you look at the team, and you see all the energy that you've been giving to the wrong people.

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And you start to alchemize that. And you start to learn how to set boundaries into, uh, how to articulate this version of yourself.

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That's the most exciting client I can work with at this point in my career, is to watch a woman remember who she is and take that energy, and instead of starting.

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You're not starting at 25, you're starting with 20 years, and to watch her walk into the highest version of herself.

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is something that. It sucks me more than anything, because it's something, like I said, I have to do to myself every single day. I wouldn't be able to coach on this as passionately as I do if I hadn't had to walk through this myself. And about 5 years ago, I did.

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Five years ago, when everything that I had worked so hard for starting to fall apart.

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And I realized that it needed to fall apart to be rebuilt. And that's the thing, too. Things do have to fall apart.

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If you want a different life, if you want different experiences, you have to have the awareness of the things you've done in the past, the things that no longer serve you, and the things that you want to do. And things really do fall into place, and it doesn't happen overnight. I wish someone had.

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Maybe giving me a little bit more of a heads up earlier on, but, you know, everything comes to exactly as it should. But this.

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is gonna take some time. Nothing is built overnight.

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And the truth is, is when you're middle-aged, when you're in your 30s, 40s, or 50s, this is honestly the prime time of your life. It is not too late. You didn't mess everything up. You need a frame of reference. You need to see what you've done to put it towards the future. So if you didn't have the last 10 or 20 years.

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of experiences and things that worked out and didn't work out, what are you going to use for the future? Reposition yourself to see that and understand.

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What you may have wanted in the past is not what you want now, and it's okay to change your mind, and it's okay.

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to look at things differently, and it's okay to let people go and to set boundaries. And these are things that I firmly believe that as women.

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We were not taught. We really weren't. So, as a Gen X-er who was a part of that hustle culture, who, when I worked in HR and recruiting years ago, couldn't believe that millennials and all these people had no work ethic, and I know now that I was wrong, because it's not not having work ethic.

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It's about prioritizing and understanding what needs attention and what doesn't.

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But sometimes when we sign up, right, for that rat race, we dive in, and we forget that it's okay to pause sometimes.

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And when we do that, and we go full circle.

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from that awareness piece of all the amazing things we've done, and all the incredible people that we've met along the way, we can really take authority and sovereignty back.

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into our lives. We are not victims, we are not too tired to start again.

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It's all a mindset shift, and this system really has allowed me to reprioritize my life.

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And I've seen miraculous changes over the last few years, and now I can see that with my clients.

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And it's something that I hope for everyone. I hope everyone can walk away asking themselves.

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Over the last X amount of years, what am I really proud of? What are some things that I want to let go of?

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Really take a look at that circle. And see who… no longer fits these versions. And ask yourself, am I really using my voice? Am I speaking my truth? And if you're not.

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And if you want to get yourself to a different place.

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And if you're thinking to yourself, well, I'm not in a financial place to do that, I can't hire a coach, I can't… hire a therapist or get into this. You don't need to, you know? It's great if you can. Throughout my journey, there were times that I had the financial resources to hire coaches. There were times I didn't. There's so many resources out there, and please feel free to reach out to me. I would be more than happy to share with you some of the incredible.

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authors and creators and podcasts and people that I listen to every single day, and that's gonna change you right there. You don't have to dish out a bunch of money, you don't have to worry about all these things. It starts with your awareness to say, I'm ready to look at things differently.

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and just do one thing different. And watch how your entire life will really shift.

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So, thank you very much. I hope this gave you a little insight to the revitalized system of awareness to execution.

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It's not as dramatic as everyone thinks it's going to be, but Rachel, what did we say the other day? The journey of a thousand miles starts with a single step? It really is that teeny tiny step to be like, I don't like this anymore, I think I want to do something different.

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Yes.

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That's it!

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Mm-hmm. Yes, I say that all the time, and everyone who knows me knows I probably have a million quotes stored up in my head, but.

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One of my favorites that I use all the time, inch by inch, Life's a Cinch, Yard by Yard, Life is Hard.

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Ooh! That's a good one.

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And to your point, that… We put so much into these.

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functional freeze! You freeze right up.

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huge, huge change is, and it can be fearful, right? We naturally, like, physically get locked up in fear, so… Yes, exactly. Um, so I'm excited to continue the conversation, because as we think about how we.

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put this into practice, and everyone, as we visualize what are some of those things, and.

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thinking about why we're doing what we're doing, to your point, you know, potential.

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misconceptions, lies that we've told ourselves that we may have heard from other people that have shaped our perceptions that we have today, and.

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Hmm.

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As we kick off the new year, many people are resetting those intentions, and maybe we need to reset.

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What's the biggest opportunity that you see for individuals to reclaim that clarity?

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And any best practices if they haven't started yet.

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That's a good one. I think to really gain clarity.

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It's… it's a lot about. reflecting. So an exercise that I would share with everyone who's on this right now is I'm a journaler. I've been journaling for many years. I'm not telling you to journal. Sometimes it's not people's thing. I thought journaling for many years, and now.

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I journal every single day. But if you're not a journaler, or if you're not ready to do that yet.

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I want you to pull out your phones. And I want you to go back one year ago.

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Everyone can do that now, they can pull out their calendars. I want you to go to January 2025.

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And I want you to look at meetings you went to, dinners that you had, parties, and I want you to go back a year, and I want you to, because you can do that now when you look up and you go, oh, that's right, Rachel and I had dinner at blah blah blah, and then you're going to remember that night, and you're going to go.

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I remember I was feeling this, that. How are you feeling now? Think about Rachel.

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What was Rachel talking about? Was she… Um, dissing her jerk of a boyfriend that she's been complaining about forever, and a year later, is Rachel still with that boyfriend? So now you're going to start to take inventory of the people in your circle, too. Like I said, you're the average of those 5 people. So before we start off the year and say.

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oh, what do I want to change and do for 2026?

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I want you to measure your progress from 2025.

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Are you still complaining about your body? Have you changed anything? Were you with somebody else at those interactions? And, um, Rachel, I'm just going to keep using you as an example. Was Rachel complaining about her job, and a year later, Rachel is in a brand new career, and she's never been better?

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We're taking inventory of the people in our lives, or if every time we have dinner, am I now aware that Rachel is a Debbie Downer? If it's not her boyfriend, it's her job, it's her body.

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This is the energy. And then to move forward, do I want to be surrounding myself with Rachel's?

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Mm-hmm. Mm-hmm.

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We start to take that inventory of our lives, and it starts with going back before you go forward, and do that month by month.

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January, February, March, because time just flies. And we're not realizing.

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how much time goes, and what has stayed the same and what's changed.

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So, before you jump ahead to 2026, pull out your calendars, go back a year, and see if you're in the same relationships, the same body, the same friendships that are either not serving you.

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Or, are these people that we want to give a little bit more attention to?

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Exactly. I love that. And right, you know, we're talking about one extreme. Sometimes, to your point, it could be small things, right? I think about my one change, you know, I'm very vulnerable with this group, as I appreciate the candor and vulnerability that we can have.

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Guess what? I'm finally getting a dog. I've always wanted a pet in my adult life.

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And just haven't done it, but guess what? I'm doing it and getting a dog for me and the kids, and so it's a journey. Keep me in your thoughts.

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send positive vibes my way. Um, but, you know, it's one of those things that you think about.

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that I've said that I'm gonna do it. It is a change, it's something I want to try, you know, shout out to Jessica Best.

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Mm-hmm.

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Um, sending me someone that can help me with this dog, as hopefully it doesn't have to go bad.

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But, um, you know, it's just all about those things of why am I not doing this, and what's.

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holding me back, so I love the examples that you've shared, and.

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Mm-hmm.

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writing it down, right? Every Friday. I hold time on my calendar for reflection.

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Oh. Mm-hmm.

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But I really started going to daily, because when you think about the amount that happens of.

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just conversations, things you want to do, thoughts that you have every single day.

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It's so interesting, as you were talking, I literally picked up a book that I have that I started.

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a couple of years ago, and it's interesting when you go back and you can read your own handwriting. So, while it may not be.

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Hmm…

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You know, everyone's forte, it's interesting when you hear yourself in your own words.

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you know, time away from now, and what that looks like, and sometimes, when you realize a lot of the things that you may have thought and prayed for.

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have already come true, so now we're gonna set the new intentions for now.

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And I'm going to say that, one of my most.

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favorite things about journaling. is I can look back, and I'm journaling out those fears, those anxieties, and then I can read how they got solved. And that reinforces my core belief that everything is always working out in my favor, and I'm not supposed to know how.

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We get tripped up, too. You're not supposed to know how. If you knew how, what's the point? We're supposed to prepare ourselves. Like, you're missing the whole point of life.

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Get it? You position yourself, and then you take inspired action and divine timing.

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The journey, right?

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And then life becomes magical. We're not supposed to know the how.

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And that's how I got so much stronger in life and better at life. Life doesn't get easier, you get better at it.

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Yeah. Um…

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Oh…

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I can really sit back. I told you before, my snowblower broke the other night in the middle of the storm. Old Gina, and I'm like, oh my gosh, what am I gonna do? And if it doesn't get fixed, and how am I gonna get a plow? It's a huge storm, and they're all gonna be busy, and then how am I gonna get to… it's gonna get figured out. Take a breath.

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Mm-hmm.

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Pick up your phone, look at your team, I go into my Revitalize system, I really do this in all the time, who do I know that could help me?

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And if they can't help me, I put it out there.

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I've used my expression, and they're gonna point me in the direction. Within 20 minutes, I had 3 people who could plow my driveway.

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I love it, I love it. And there's so many comments that we're seeing coming in of the annual evaluation, Terry, I love that, and always about alignment.

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Um, and everything happens for a reason. That's to a good point, and this is a full-circle moment for our audience.

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Oof.

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I had the opportunity to meet Gina through her Kiefer Women program in Connecticut in 2021.

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Mm-hmm. Yeah.

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And here we are in 2026, full circle moment. A different place in life, too, so… Can you…

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Oh, many different places, several lifetimes since 2021, and they keep getting better, like, every lifetime is better than the last one, because you're supposed to have many lifetimes, like.

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That's it!

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Yay! Yes. Absolutely. And so, can you share, like, a moment or insight, maybe since then, too, that sparked, uh, you know, the creation of the Revitalize system, and what.

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gap where you're really seeing? that made you want to create your own versus leveraging what was already out there.

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Whew, so it was probably around. And I think with this system, it wasn't like it was, like, in 2016, I sat down, like, I'm gonna develop a system. This kind of piece came together, but by 2018.

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I was really seeing, after. you know, executive coaching for a while, what I would find with my leaders is, especially with executives.

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Everyone would come to a consensus. This is what needs to get done. You know, either this person needs to go, we need to hire someone, we need to really retrain this one.

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And then when it came time to execute, there was no execution. And I was like, wait a minute, I thought we were good here. I thought everyone knew what we were doing.

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And then I realized that that senior leader. had a pattern from when they were a child or their adolescence or something that happened to them early on in their career that they haven't moved through, and that keeps showing up.

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preventing the movement. And when you're up there, and anyone who has worked for large corporations, or not even, just with executive teams and leadership, and it's like, but it's so obvious what needs to get done, why isn't it getting done?

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And that's when I looked and I said. we can't run from our past.

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And no matter what you look like, it will come out. And I think anyone who is over 40, I like to call 40 my checkpoint year.

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it starts to catch up with you. Decisions, behaviors, people.

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you can only run, and in our 20s and 30s, for me, I was so busy running on adrenaline and proving and needing external validation and all these things that I was chasing, only to get to my 40s and have people say, actually, that's not what it's about.

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That's not. So, it's about pausing and seeing what do I want to take into the next 10, 20, 30 years.

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And what do I want to leave behind? But that was it, and I… that was my awareness when it went off like that. Why are these extremely powerful, successful, wealthy, educated.

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executives unable to make a decision and execute it.

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And that's why.

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And that's so interesting when you think about the execution part, right? And getting stuck in it, because many times.

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it's because it's a pattern. You know, we're taught to learn these patterns, and everything's cyclical.

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Uh-huh.

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So when you're presented with a pattern, let's say.

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And so you're leveraging, you know, what you've learned and preventing, hopefully, not getting burned again.

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How do you move past that in giving? this new opportunity, task, whatever, a different.

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frame of thought so that we can actually get to execution.

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we go back to… again, this is why it works. It helps to work with trained professionals who have done it.

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the awareness. As I'm walking through your story, typically this is how I would uncover it. I'm going to walk and I'm going to ask you those questions, I'm going to find that pain point.

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then I gotta get you to see it. I can't just tell you that, like anything. You cannot interrupt someone's narrative ever.

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Until they want it, no matter how obvious it is to everyone else until that person says.

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this is my pattern, help me. you leave them alone. Okay, that's challenging. So, but by the time, if they're actually working with a coach or someone, they really do want to uncover it.

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And then they do. And then they gotta go to their team, and they have to realize that there are currently people on their team that are still reinforcing that pattern.

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So then, we gotta go to Part 3, where we need to now create a new story with a boundary to tell those people on the team.

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So, the awareness. And now how we're communicating, and these are really challenging things.

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Because no matter how successful we are, we're human. And we've had human experiences that have affected the way we show up in life.

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And that's another thing, don't ever forget anyone's humanity. No matter who people are.

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Pain is pain, fears, fear, anxiety is anxiety, and every single day, every single human being with a soul is dealing with it. No matter who you are, where you are, what you're doing.

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And when I remember that, it makes it a lot easier for me to be more bold, to be more proactive in my life, because.

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of the day, we're all fighting this fight together, and we don't know what we're doing, okay? That's another thing, okay? The gig's up.

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Nobody knows what tomorrow's gonna bring. Nobody knows. We're all doing our best in the moment with what we have, and like I said, the more aware you are of yourself.

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The more conscious you are of the people you're surrounding yourself with.

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life works out better for you. You get out of that victim mentality.

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Oh, I love that, and that gave me chills, thinking about the humanity, right? We see people, and we make assumptions that a person is… Yes! No, that's not the case.

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Mm-hmm. you see a suit, and you're like, oh, they know everything! No, no! Exactly.

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You're human!

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I'm very fearful of sleepless nights. Um, those have been gone from me for many years, uh, having older children, so, uh, yes, it's one of those things, right?

320

00:39:25.225 --> 00:39:28.225

Oh!

321

00:39:28.225 --> 00:39:34.225

we're gonna overcome. And I think, to your point, one thing that you said really stood out for me.

322

00:39:34.225 --> 00:39:39.225

Because you talked about self-awareness and making change within self.

323

00:39:39.225 --> 00:39:42.225

But I love how you took it a step further to say.

324

00:39:42.225 --> 00:39:52.225

What did I then impart on my team? that now may have created a different culture, and how do I also course-correct that? Because.

325

00:39:52.225 --> 00:39:58.225

That is another part that I think sometimes we don't always think about, that we may need to reframe.

326

00:39:58.225 --> 00:40:01.225

the after and impact that we've had on other people.

327

00:40:01.225 --> 00:40:06.225

Whether it's in our professional life or our personal life, too, right?

328

00:40:06.225 --> 00:40:07.225

No, I think…

329

00:40:07.225 --> 00:40:18.225

Mm-hmm. But that's, again, it's that vulnerability piece to go back to the person I was, the version I was when I made that call or that decision, I'm no longer that person. Things have changed.

330

00:40:18.225 --> 00:40:21.225

When you know better, you do better. That's what really makes a strong leader.

331

00:40:21.225 --> 00:40:29.225

Of course leaders don't know all the answers, of course they don't, they just have the confidence to figure them out through their mistakes and the vulnerability to say that. I messed up.

332

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I didn't know that 3 weeks ago, a month ago. I know it now, and now I'm gonna do better. And that's that confidence that if you look around your team and people can't accept.

333

00:40:37.225 --> 00:40:42.225

That vulnerability and authenticity, get them off your team.

334

00:40:42.225 --> 00:40:43.225

Bye!

335

00:40:43.225 --> 00:40:49.225

Hmm. I love that. Yes, you know, and as you said, you know, who's surrounding you is so important and.

336

00:40:49.225 --> 00:40:57.225

you know, our work is emphasized through who supports us, whether that's at home or whether it's at work in our businesses.

337

00:40:57.225 --> 00:41:07.225

And sometimes those people, as we've heard even in the chat, and I'm trying to look and remember who said this, oh, uh, Terry around the annual evaluation of.

338

00:41:07.225 --> 00:41:15.225

friendships, which include… could include relationships and others. But it can sometimes unintentionally hinder our growth, and.

339

00:41:15.225 --> 00:41:27.225

What's your advice for navigating those relationships? And it takes me back for our Key for Women audience to Chris McGowan and her book, Requisite Courage, How to Make Brave Decisions in Business and in Life.

340

00:41:27.225 --> 00:41:33.225

And one of the things that she mentioned is sometimes it's easy to take change when it's inflicted upon us.

341

00:41:33.225 --> 00:41:36.225

versus the thing that really stood out to me about that session was.

342

00:41:36.225 --> 00:41:44.225

How do we navigate these relationships and still do this and inflict change? That's a totally different thing.

343

00:41:44.225 --> 00:41:58.225

That's a great question. And the way I think I would attack this one is… we need to learn how to set boundaries, and we need to learn how you said hindering and things changing. And when we make decisions, and we need to go back.

344

00:41:58.225 --> 00:42:12.225

with people. Like, let's just say we… Um, are involved in something that we… we regret, or we're noticing we're different. I say there are always 3 ways to put up a boundary, and the first way is energetic.

345

00:42:12.225 --> 00:42:18.225

An energetic boundary is simply you removing your energy from something.

346

00:42:18.225 --> 00:42:26.225

you don't respond to text as quickly, or emails, or you might start to decline invitations here or there. It's kind of like you're trying to make a point without saying anything yet.

347

00:42:26.225 --> 00:42:34.225

And so what can happen is people either… they pick up on that energetic boundary very quickly. Okay, Rachel's backing off, I'm going to back off.

348

00:42:34.225 --> 00:42:41.225

But sometimes they don't. Rachel backs off. I gotta push forward a little bit more, so now I need to throw up a verbal boundary.

349

00:42:41.225 --> 00:42:46.225

now I need to actually address whatever it is that is affecting the relationship.

350

00:42:46.225 --> 00:42:49.225

changing, I need to flat out tell you, Rachel.

351

00:42:49.225 --> 00:42:54.225

This is who I am now, this is who I was then, this is why I'm doing what I'm doing.

352

00:42:54.225 --> 00:42:58.225

And now, again, this affords Rachel the opportunity to say, oh!

353

00:42:58.225 --> 00:43:02.225

My bad, I didn't know this information. Thank you very much for sharing that with me.

354

00:43:02.225 --> 00:43:10.225

I will act accordingly. Or Rachel might not like that. And then Rachel's gonna push even further, and that's when you need.

355

00:43:10.225 --> 00:43:16.225

To… put up. a physical boundary. That physical boundary looks like.

356

00:43:16.225 --> 00:43:32.225

removing people, terminating people, repositioning people, blocking people. But boundaries are something that I think needs to be taught, especially to women very, very, very early on. The reason we tend, as women, to get ourselves into these pickles, these relationships.

357

00:43:32.225 --> 00:43:41.225

is because we're taught to people please, and to be a good girl, and to keep the peace. I don't know about you, Rachel, you know, we are the same age. We grew up in that same, think about it, early on in your career.

358

00:43:41.225 --> 00:43:49.225

I've been known to be called, uh, very much the, um… Devil's advocate, the peacemaker, yes, all of those things.

359

00:43:49.225 --> 00:44:03.225

But there comes a point, like I said, where we get that we can't do it anymore. We can't swallow what we've been swallowing. It was easier in our 20s and 30s as we were climbing the ladder, but then we get to a certain.

360

00:44:03.225 --> 00:44:04.225

Mm-hmm. Or… mhm.

361

00:44:04.225 --> 00:44:08.225

Place on that ladder. And we don't want to do it anymore, and that's when we need to let people know who we've become now.

362

00:44:08.225 --> 00:44:15.225

And that… it is what it is. It's… I am who I am now, and I'm gonna stand in this unapologetically.

363

00:44:15.225 --> 00:44:26.225

I love it. And we're getting some questions in the chat, too, that I'd love to talk about, too. You know, when it comes to the backup, as we're talking about, and still on relationships.

364

00:44:26.225 --> 00:44:29.225

You know, one interesting note that we have is.

365

00:44:29.225 --> 00:44:34.225

How do we actually create some of those boundaries, and how does it reflect on social media?

366

00:44:34.225 --> 00:44:42.225

you know, who do we allow to view our posts or engage? How do we create boundaries there with this revitalized system in mind?

367

00:44:42.225 --> 00:44:52.225

Ooh, that's a good one, because I literally… I go in annually, and I do a social media cleanup, but ever since I've really gotten honed in on my boundaries and who I am, and.

368

00:44:52.225 --> 00:45:07.225

growing quickly, I might go in more frequently. Now, this is another thing. People can't take it personally. A great book that I'd like to recommend is The Four Agreements, if you haven't heard of it, Miguel Ruiz, I believe, and one of the agreements is, do not take anything personally.

369

00:45:07.225 --> 00:45:13.225

Do not make assumptions, be impeccable with your word, but this is the thing. When I remove people from social media.

370

00:45:13.225 --> 00:45:30.225

sometimes… literally, a lot of times, has absolutely nothing to do with you. Rachel, I might need to remove you, because your success and your beauty is reminding me of all the areas of opportunity. Now, all you did was show up beautiful and strong and smart, and that triggered me.

371

00:45:30.225 --> 00:45:36.225

It's not personal, Rachel. It's just, I can't look at you right now. That's a boundary.

372

00:45:36.225 --> 00:45:41.225

And it's something that nobody has to know. This is why when you have that level of awareness of who you are.

373

00:45:41.225 --> 00:45:46.225

You can let people go. with love and gratitude.

374

00:45:46.225 --> 00:45:51.225

Thank you, Rachel, for showing up and showing me what I need to work on, but at this time right now, it's really not healthy.

375

00:45:51.225 --> 00:45:56.225

For me to be seeing this, be very mindful of your social media especially.

376

00:45:56.225 --> 00:45:57.225

Because the art of comparison, and we all know, though, that it's not real life.

377

00:45:57.225 --> 00:46:02.225

Mm-hmm.

378

00:46:02.225 --> 00:46:05.225

Social media is like a resume, it's like a first date. You're putting everything perfect out there. That's not the truth.

379

00:46:05.225 --> 00:46:08.225

Mm-hmm.

380

00:46:08.225 --> 00:46:15.225

Be very selective of that, and I think that's something, too, we need to talk a lot more about, of just how much influence social media has.

381

00:46:15.225 --> 00:46:17.225

unconsciously to people. You know, and the more strategic you are with your social media, again, what you feed.

382

00:46:17.225 --> 00:46:23.225

Mm-hmm.

383

00:46:23.225 --> 00:46:30.225

feeds you everything. The substances you put into your body, the people you hang out with, the social media you consume, the music you listen to.

384

00:46:30.225 --> 00:46:31.225

Mm-hmm.

385

00:46:31.225 --> 00:46:43.225

When I talk about awareness. you're gonna be aware of who you are, not just… I like long walks on the beach, and I'm a vegetarian. No, no, no, no, no. You're gonna know when people trigger you, why they trigger you.

386

00:46:43.225 --> 00:46:47.225

And you're gonna look at this, this is just about you rediscovering yourself.

387

00:46:47.225 --> 00:46:53.225

it's me inviting you to remember. who you are as an authentic being.

388

00:46:53.225 --> 00:46:58.225

Oh, that's so true, and I love what Amy said in the comments about comparison being the thief of joy.

389

00:46:58.225 --> 00:47:02.225

Thank you! Yes, I was trying to get that out, and I was gonna jumble that one. Exactly!

390

00:47:02.225 --> 00:47:09.225

Yes, it is! And remember, Rachel has her list, too. Let's be clear.

391

00:47:09.225 --> 00:47:11.225

There's always someone in the realm, right? And what does that look like?

392

00:47:11.225 --> 00:47:14.225

Hmm? Okay.

393

00:47:14.225 --> 00:47:18.225

When you know your why to your point and have self-awareness.

394

00:47:18.225 --> 00:47:24.225

it's the can't be, I can't be stuck in what are my opportunities? What am I good at? Because what you're good at is probably different than what I'm good at.

395

00:47:24.225 --> 00:47:27.225

Yes.

396

00:47:27.225 --> 00:47:30.225

And I think so many times we get stuck in this.

397

00:47:30.225 --> 00:47:38.225

ideal of future perfection. Or where we want to be, that we're not finding happiness and strength.

398

00:47:38.225 --> 00:47:40.225

in the piece of where we are, and I think to your point.

399

00:47:40.225 --> 00:47:42.225

100%.

400

00:47:42.225 --> 00:47:53.225

that self-awareness of figuring that out, of. what's really happening today? Because she… and to your early point about humanity, there's someone who always has it worse, and someone who always has it better.

401

00:47:53.225 --> 00:47:54.225

Mm-hmm.

402

00:47:54.225 --> 00:48:07.225

Where can I find peace and joy and love and wisdom and abundance within myself and my sphere, and if I don't have it, let me create it and spark the match and figure out what the heck I'm gonna do.

403

00:48:07.225 --> 00:48:13.225

So that I can, because sometimes it's not even changing the things or people around you, it's just changing how you think. The only place that.

404

00:48:13.225 --> 00:48:22.225

the past lives is in your mind. It's not physically present anymore, so I encourage everyone to continue to take that stock of what you said, and.

405

00:48:22.225 --> 00:48:24.225

really being confident, and going.

406

00:48:24.225 --> 00:48:37.225

And when I say… and I don't… I'm sorry, I didn't mean to cut you off, but when I say I wake up every single morning, now I'm a morning person, you don't have to be. You don't need to get up at 4 AM and cold plunge and journal and read your Bible. You don't need to do that, okay? I am just happen to be a morning person, I love it.

407

00:48:37.225 --> 00:48:44.225

When I say I go through that system every morning, I become aware of my day, to your point, the present. What is going on?

408

00:48:44.225 --> 00:48:55.225

two day that I need. Okay, let's say it's the webinar. All right, so this morning I'm up at 5, it's the webinar, I need to get into that headspace. Now maybe, let's just say if I was hypothetically nervous or something, and I got to go to my team.

409

00:48:55.225 --> 00:49:09.225

If I'm really feeling this and I need to reach out, I'm not going to reach out to someone who's never done a webinar or presented before, because they're gonna be like, I don't know how you do that, I could never talk to people. Instead, I'm going to call up a Rachel, I'm going to say, I'm about to hop on this webinar, I'm going to present this, I'm having these jitters, and then.

410

00:49:09.225 --> 00:49:24.225

my team that I knew to go to, she's going to remind me of what an incredible person I am, presenter I am, all the… many times I've done this, and then she's probably going to share with me a time that she did something and it messed up, and it ended up working up good, because I knew that I needed to go to her.

411

00:49:24.225 --> 00:49:31.225

See what I'm saying? That awareness every day. And then I know what I'm gonna say, and then the execution piece is really surrendering.

412

00:49:31.225 --> 00:49:32.225

we forget that, like I said before, you're not supposed to know the how. You can position yourself.

413

00:49:32.225 --> 00:49:36.225

Mm-hmm.

414

00:49:36.225 --> 00:49:41.225

By knowing who you are and surrounding yourself with the right people and speaking.

415

00:49:41.225 --> 00:49:45.225

clearly with conviction and passion. And then let the universe do the rest.

416

00:49:45.225 --> 00:49:46.225

That's the universe's job.

417

00:49:46.225 --> 00:49:56.225

Mm-hmm. I like that. And to your point, as you just talked about it, right, self-doubt, the hesitation, overthinking can sometimes derail our plans.

418

00:49:56.225 --> 00:49:59.225

And we've got a great question from Crystal, too, who's.

419

00:49:59.225 --> 00:50:05.225

got a good job, right? Security is one of those things we often tend to strive for, but.

420

00:50:05.225 --> 00:50:11.225

you know, we've got a lot of budding entrepreneurs and those that want to take it a little bit further, and wondering.

421

00:50:11.225 --> 00:50:19.225

you know, how she should go about doing that, growing her business, and what strategies can you recommend for managing maybe some.

422

00:50:19.225 --> 00:50:27.225

internal resistance that. also might have some external resistance as well, just given where we are in being business owners.

423

00:50:27.225 --> 00:50:42.225

And I love that, too, and I love the fact that, especially with technology and social media, you can have full-time jobs and side businesses, and those side businesses can eventually become your full-time job. This isn't like it was many years ago, so if you're in a position right now where you do have a stable job.

424

00:50:42.225 --> 00:50:47.225

That's amazing. And if you're just holding the thought, this is the thing, people become very overwhelmed.

425

00:50:47.225 --> 00:50:50.225

It's not a soap opera, it's not that dramatic. Hold the thought.

426

00:50:50.225 --> 00:50:55.225

First, hold the thought on why the business, what you want to do, and then, again, it's that team.

427

00:50:55.225 --> 00:51:05.225

Look for people who have already done it, or who are doing it, and avoid the people who would say, are you out of your mind? You have this great job, why would you want to do that? Or do that later, don't do that now.

428

00:51:05.225 --> 00:51:10.225

Go look up the people, and if you don't know them, again, this is what's great with social media.

429

00:51:10.225 --> 00:51:14.225

Follow influencers that are doing it. connect to them.

430

00:51:14.225 --> 00:51:21.225

And then, know your story, know your why, so that when they start to ask you questions.

431

00:51:21.225 --> 00:51:35.225

You're aware of what you want to do, but the reason people get tripped up is they think that they're going to hold the idea, now I have to have the PowerPoint presentation as to how I'm going to execute it. You don't. You hold the thought. I like the idea of starting a business. Right now, I'm working a 9 to 5, I have all these other.

432

00:51:35.225 --> 00:51:42.225

demands on me, but I can hold the thought. If you could hold it here, you can hold it in your hand, truly.

433

00:51:42.225 --> 00:51:48.225

So just visualize that, and then the next step is looking around at people that have done it. Have a conversation.

434

00:51:48.225 --> 00:51:56.225

That's it. And then what comes from that conversation will give you the next step. People are putting that cart way before the horse. They're putting the execution.

435

00:51:56.225 --> 00:52:06.225

And that's the fun, magic part of life. Let it unravel as it should organically. Get excited about reaching out to people and having those conversations, and before you know it.

436

00:52:06.225 --> 00:52:09.225

You've got a little business on your hand.

437

00:52:09.225 --> 00:52:15.225

Oh, I like that. And you know, a lot of it, too, as I think about it, it's interesting, right? We have.

438

00:52:15.225 --> 00:52:21.225

our network, our board of advisors that we often talk about, and to your point, you said something as well around.

439

00:52:21.225 --> 00:52:26.225

other individuals who may be planting seeds that they may not be.

440

00:52:26.225 --> 00:52:32.225

aware that they're planting seeds, and these could be really well-respected people in your network who mean well.

441

00:52:32.225 --> 00:52:37.225

who may be not discouraging, but not encouraging you.

442

00:52:37.225 --> 00:52:45.225

How do you kind of block some of that noise out, especially when it's not someone that you want to reevaluate and take out of your circle? It's just.

443

00:52:45.225 --> 00:52:53.225

Maybe those particular people are not headed or have been where you want to be.

444

00:52:53.225 --> 00:52:58.225

There's no easy way around this. It's having… if you want to keep them in your life.

445

00:52:58.225 --> 00:53:00.225

And you're gonna have to start to have some.

446

00:53:00.225 --> 00:53:12.225

politely aggressive conversations. And if you can just navigate it, like I said, if that's who they are on your team, and you can throw up an energetic boundary, and they know we don't talk about that, great. But it's the people that might be pushing you.

447

00:53:12.225 --> 00:53:15.225

asking you those questions, and that's when you have to say, listen.

448

00:53:15.225 --> 00:53:24.225

I really appreciate that you're interested in this, but right now, it's really not going to serve me to have this conversation with you, and here's why. People avoid those conversations.

449

00:53:24.225 --> 00:53:32.225

I used to avoid those conversations. Like I said, I had to put myself through the system, and I remember, like it was yesterday, when I was working with a coach.

450

00:53:32.225 --> 00:53:37.225

A few years ago, and she recognized my pattern, and it was, I had all this confidence.

451

00:53:37.225 --> 00:53:41.225

But I didn't really have the self-worth to have a conversation throw up a boundary.

452

00:53:41.225 --> 00:53:43.225

And she told me that when you learn how to.

453

00:53:43.225 --> 00:53:47.225

How to throw up a boundary. It's gonna be like handing out lollipops at a bank.

454

00:53:47.225 --> 00:53:55.225

And she was right, because present day. If something doesn't feel right, doesn't sit right, if I don't like it, I address it immediately.

455

00:53:55.225 --> 00:54:04.225

where years ago, I would have danced around it, and I would have tried to put a bow on it. Now I will flat out say, no, thank you, it doesn't serve me, I appreciate this, and then if you can't take that.

456

00:54:04.225 --> 00:54:07.225

I have no trouble throwing up that physical boundary.

457

00:54:07.225 --> 00:54:16.225

And that's… and that's okay. It's okay to be like that.

458

00:54:16.225 --> 00:54:17.225

Yeah, I can imagine! Really?

459

00:54:17.225 --> 00:54:21.225

Oh, I like it. And not to mention that KeyBank has some of the best lollipops in our branches. With our KeyBank logos on them. If you haven't had one, make sure you stop buying.

460

00:54:21.225 --> 00:54:26.225

I will… next time I'm in a branch, I'm grabbing one.

461

00:54:26.225 --> 00:54:31.225

Well, I love it. You know, as we think about just, you know, that self-doubt, it just sounds like.

462

00:54:31.225 --> 00:54:38.225

so much of this happens, and, you know, for many of us with families or as caregivers.

463

00:54:38.225 --> 00:54:44.225

you know, there's so much that's happening, even physically within our own bodies as we age and change and.

464

00:54:44.225 --> 00:54:50.225

Um, you know, have children, and or not, or caring, as I said, for my future pet that will be here soon.

465

00:54:50.225 --> 00:54:56.225

Um, how do we balance that, right? Like, boundaries is one thing, but when you're caring for other people.

466

00:54:56.225 --> 00:55:04.225

and you have differing, let's say. goals and objectives that you want that may put them in conflict.

467

00:55:04.225 --> 00:55:08.225

With how much time you're balancing, we know the guilt can be real.

468

00:55:08.225 --> 00:55:17.225

How do you work through some of that? I know you're a working mom, you, you know, have so much that you care for in your life and that you do. How do you work through some of that to still get what you want?

469

00:55:17.225 --> 00:55:23.225

But still take into account what you need to do to be that supportive person in their life.

470

00:55:23.225 --> 00:55:26.225

You know, for them.

471

00:55:26.225 --> 00:55:31.225

it's not easy. it's not, because as women.

472

00:55:31.225 --> 00:55:36.225

It's our natural instinct to nurture and want to care and not want to hurt people. But when you are really aware.

473

00:55:36.225 --> 00:55:40.225

Of what you need to move you to the next level.

474

00:55:40.225 --> 00:55:55.225

you're gonna have to have those conversations, and you absolutely will feel guilt. You will feel… there's no way to avoid it. It's very uncomfortable when you're starting to stand up for yourself and demand what is best for you before putting everyone else before you.

475

00:55:55.225 --> 00:56:00.225

And truly, the only people that you will have to put before you are your young children.

476

00:56:00.225 --> 00:56:12.225

Not adult children. When you're… they're adult children, they are adults. But right now, those are the only people that you can't sit down and throw a boundary up, okay? You can't throw a boundary up to your 7-year-old or your 15-year-old. You can't. There are laws against that, okay? But.

477

00:56:12.225 --> 00:56:19.225

anyone else, you have to. I can't do this anymore. Here's why.

478

00:56:19.225 --> 00:56:25.225

this is what it's gonna look like. It's not easy. I said that before, especially coaching. Coaching is not for the weak.

479

00:56:25.225 --> 00:56:31.225

you're gonna have to go about life in a way you never have before. Conversations that you didn't have.

480

00:56:31.225 --> 00:56:35.225

You have to. You are gonna… you're gonna upset people.

481

00:56:35.225 --> 00:56:39.225

you're gonna be the villain in a lot of people's stories, and that's okay.

482

00:56:39.225 --> 00:56:43.225

Because, do you keep wanting to be the villain in your own story? This is the thing, there comes a point in everyone's life, who am I choosing?

483

00:56:43.225 --> 00:56:46.225

Hmm.

484

00:56:46.225 --> 00:56:54.225

Because you've been choosing everyone else your entire life, and for women especially, and we will not make this a hormonal conversation, but those hormones.

485

00:56:54.225 --> 00:56:55.225

Oh, Perry! Keep going.

486

00:56:55.225 --> 00:56:58.225

Perry and the menopause, and let me tell you, ladies.

487

00:56:58.225 --> 00:57:09.225

It is not something to fear, because if we go about this right, that's another thing. We were not taught this from our mothers and the women that came before us. This is all new to us, we're learning, but the hormonal change really is.

488

00:57:09.225 --> 00:57:18.225

is we're done! We literally can't tolerate the same thing, so even if you're not ready, those hormones are gonna push you to do it, but on the other side.

489

00:57:18.225 --> 00:57:29.225

This is what I'm saying, and you spoke to this earlier, women are starting businesses in their 50s. If anything, that is the prime time to do it. Get that training in your 20s, 30s, and 40s.

490

00:57:29.225 --> 00:57:35.225

And then, your 50s and 60s, ladies, that's your time. Your hormones, eventually, they will regulate.

491

00:57:35.225 --> 00:57:48.225

You will come full circle, and you're gonna have all that new energy that you use to create life prior to, and then sustain it when we're having the babies, then we're caring for the babies. We really do get a turn.

492

00:57:48.225 --> 00:57:49.225

Mm-hmm.

493

00:57:49.225 --> 00:58:05.225

We really do get a turn. women are looking amazing in their… they're looking better than ever, they're starting new lives, new businesses, they're ending marriages and relationships that no longer serve them, and when I tell you that's my prime spot working with women like that, there is nothing more invigorating than watching a woman wake up to herself.

494

00:58:05.225 --> 00:58:10.225

Watching a woman remember who she is in real time gives me chills every time.

495

00:58:10.225 --> 00:58:11.225

And it makes me better. It makes me a better person.

496

00:58:11.225 --> 00:58:14.225

I love it.

497

00:58:14.225 --> 00:58:20.225

watching these women willing to do the work. I have to hold myself accountable like I hold my clients accountable.

498

00:58:20.225 --> 00:58:30.225

I like it, and you said a mouthful there. Do you want to be a villain in someone else's story, or your own? And we're gonna leave it there. If you're not currently a Key for Women member.

499

00:58:30.225 --> 00:58:38.225

Make sure that you go to key.com forward slash join K4W, connect with the folks on LinkedIn.

500

00:58:38.225 --> 00:58:44.225

that are within your chat, those you're doing, and don't miss our webinar coming up on March 4th.

501

00:58:44.225 --> 00:58:51.225

featuring nationally recognized financial educator Tiffany, the Budgenista. Uh, this is an event you won't miss, don't want to miss. Put it on your calendar, scan the QR code, and we're looking forward to seeing you all again. Thanks so much for joining, as always. We appreciate you. Have a great rest of your day.

502

00:58:51.225 --> 00:59:06.785

Take care

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