Purple Innovation, Inc.

Overview

Deal Type Equity Capital Markets
Size $60 Million
Follow-On Offering
Client & Transactional Partners Purple Innovation, Inc.
Our Role Active Bookrunner

Summary

On February 8, 2023, KeyBanc Capital Markets (KBCM) closed on a $60 Million Follow-On Offering for Purple Innovation, Inc. (Purple or the Company). KBCM served as Active Bookrunner on the transaction. The proceeds will be used to repay outstanding debt under the Company's term loan, open new showrooms, build out its inventory to reduce delivery time for recently launched mattresses, and other general corporate purposes.

Purple is a digitally native vertical brand that designs and manufactures a variety of innovative, branded, and premium comfort products, including mattresses, pillows, cushions, bases and sheets. The Company markets and sells its products through direct-to-consumer e-commerce and Purple retail showrooms, as well as through retail brick and mortar wholesale partners.

Recent Deals

July 2025

a portfolio company of 

and

$1.815 Billion

Senior Secured Credit Facilities

$900 Million

8.50% First Lien Secured Notes due 2032

Joint Lead Arranger
Joint Bookrunner

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June 2025

wwmg

formed and capitalized a joint venture with

iks health

Financial Advisor

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June 2025

 

El Camino Commons

$74.8 Million

Construction Loan & LIHTC Equity

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June 2025

tule silverback

$350 Million

Senior Secured Credit Facilities

Left Lead Arranger
Joint Bookrunner
Administrative Agent

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