The Cost Savings of Digital Payments
Digital payments enable cost savings coupled with revenue growth opportunities.
Digital payments are a key fixture in the revolution of convenience. Businesses that can't accommodate this change risk losing revenues to competitors who can. Fortunately, the costs of integration have fallen dramatically putting it well within the reach of all businesses.
Innovations in digital/electronic payments combined with surging mobility adoption will drive global transactions to exceed $3.9 trillion in 2017, up 14 percent over previous year, according to Juniper Research. Online retail purchases will account for 55 percent of digital payment transactions in 2017. The global migration to digital transactions continues to expand, making accommodation for digital payments a requirement for companies to remain relevant.
Advantages of Digital and Electronic Payments
Digital payments are noncash transactions using credit cards, debit cards, pay/prepaid cards, ACH/electronic checks, wire transfers and mobile wallets.
Access is one of the greatest advantages. Digital and electronic payment platforms provide 24/7-access for customers to make purchases. Companies can generate sales past regular business operating hours. Payments can be accepted globally and from different currencies. By default, digital payment platforms will automatically convert payments to USD. Businesses can also opt to accept payments by cryptocurrencies like Bitcoin and Ether, which are pure digital currency. You can broaden your reach online. Businesses that sell membership or subscription services will find automated recurring billing options extremely convenient, which is standard on most digital payment platforms.
Access also applies to business owners as they can view analytics, reports and transaction details from home, office or on the road via a mobile app. Platforms provide a seamless process for record keeping.
For consumers, the ease of access (online, mobile or phone support) and instant traceable responsiveness can be irresistible. As tech-savvy digital natives, millennials and Generation Y consumers are likely to have an affinity for digital transactions for both purchases and peer-to-peer transactions. Tapping into this segment of the nation's largest consumer demographic mandates having electronic payments enabled.
Customer and Database Management
Since data is tracked and accumulated, many digital payment platforms provide customer and database management tools in addition to analytics and reporting. Online marketing and promotional campaigns through e-mail and social media can now generate ROI by providing the links to your e-commerce site. The beauty of this database is the composition of hot leads that are familiar with your products with proven purchase histories. Companies can cultivate this relationship into sales.
Enabling electronic payments cuts down on administrative and office supply costs. Transactions are performed and tracked online and often batched to a spreadsheet and saved on a flash drive or via the cloud. Receipts are generally delivered via email and SMS notifications. This enables companies to save money on materials (paper, envelopes), postage (stamps), printing (paper invoices) and storage expenses. Additional savings may arise in labor costs since fewer humans are involved in handling payments.
The cost to implement an electronic payment system varies based on the scale and usage. Usually, there is no set-up fee, only transaction fees. Fintech vendors provide complete end-to-end solutions through their platforms that automate processing, reporting and analytics for a transaction fee usually around 1 to 2 percent.
Businesses that want to keep the transaction sequence in-house with customized design and website maintenance would need to consider the labor costs involved with programming and maintenance. The cost of integrating digital/electronic payments onto your website depends on the complexity of installation. If you want to maintain an online store, then costs come down to hiring programmers to install electronic payment platforms and designing the online store, which can range from $25 to $100 an hour.
Low to No-Cost Setups
Setting up online is as easy as registering with an e-payment provider's network and linking your website and bank account. Competition amongst providers and networks have driven down costs and onboarding time, which are upping the ante on features. Some vendors offer complete solutions for both online and on-location payments. They also provide online store creation apps embedded with shopping carts that facilitate digital transactions for your website. Major players allow businesses to set-up electronic payments by just linking a bank account and email. Others provide physical card readers that attach to tablets and smartphones that enable face-to-face digital payments.
Pitfalls to Avoid
Make sure to clearly display refund and exchange policies on your website. Chargebacks can incur additional fees. Any disputes tend to favor the card member first as the burden is on the business to validate charges and policies. Have a dispute resolution process in place complete with screenshots of refund policies and legalities to support your case. In cases of fraud, the business owner is usually the party to take the hit as card members are protected. Therefore, it's important to pay attention to the log reports to monitor any excessive purchases and seek additional verification.
The low costs to implement coupled with opportunities to boost sales by reaching a larger audience make implementing digital/electronic payments an absolute necessity for businesses to stay competitive in today's marketplace.
This material is presented for informational purposes only and should not be construed as individual tax or financial advice. KeyBank does not provide legal advice.