Fruition Partners acquired The Memory Company

Overview

Details Term Loan & Revolving Line of Credit
Client & Transactional Partners Fruition Partners
The Memory Company
Our Role Sole Lender

Summary

On July 25, 2025, KeyBank successfully closed a Term Loan and Revolving Line of Credit for The Memory Company, LLC (“TMC”). TMC was acquired by Fruition Partners. Proceeds from the facilities were used to fund the acquisition, cover transaction costs, and support future working capital requirements. KeyBank acted as Sole Lender on the transaction. 

Founded in 1998 and headquartered in Phenix City, Alabama, The Memory Company is a leading developer and distributor of licensed consumer drinkware, home décor, and related hard goods products, serving major retailers and e-commerce platforms. TMC holds long-standing licensing agreements with major U.S. sports leagues such as the NFL, MLB, and NCAA, with an average tenure of over 25 years, as well as other globally recognized consumer brands. TMC is a rapidly growing business that sets itself apart through its broad portfolio of top-tier licenses, trend-driven product innovation, and strong retail relationships.

Fruition Partners is a growth-oriented private equity firm that partners with founder-led and family-owned companies to accelerate their next phase of development. With deep expertise in scaling businesses organically and through M&A, the firm focuses on category-defining platforms with durable competitive advantages. Fruition Partners is dedicated to supporting entrepreneurially minded management teams in building exceptional businesses. The firm emphasizes long-term partnership over portfolio volume, providing focused support and strategic alignment. Fruition's investment philosophy centers on backing bold visions, enabling execution of transformative growth plans while maintaining strong alignment and integrity throughout the process. 

Fruition will build on TMC’s success by supporting continued growth with both new and existing partners, while protecting and enhancing its strategic licensing position in an increasingly IP-conscious market.

Banking products and services are offered by KeyBank National Association. All credit products are subject to collateral and/or credit approval, terms, conditions, and availability and subject to change.

Recent Deals

February 2026

matador resources company

$750 Million

Senior Notes

Active Joint Bookrunner

matador-resources-company
February 2026

cmh

affiliated with

prime hc foundation

Sell-Side Advisor

cmh-and-phf
February 2026

olympic steel

merged with

ryerson

Lead Financial Advisor
Fairness Opinion Provider

olympic-steel
February 2026

soboba band of luiseño indians

$219 Million

Senior Secured Credit Facilities

Left Lead Arranger
Joint Bookrunner
Administrative Agent

soboba-band-of-luiseno-indians
February 2026

thermo fisher scientific

$1 Billion

Senior Notes due 2031

$750 Million

Senior Notes due 2033

$1.3 Billion

Senior Notes due 2036

$750 Million

Senior Notes due 2046

Co-Manager

thermo-fisher-scientific
February 2026

my town health partners

acquired

mdb

Buy-Side Advisor

mytown-health-partners
February 2026

southern ute indian tribekava equity partners

acquired

the berg group

$30 Million

Senior Secured Credit Facilities

Sole Lender

the-berg-group
January 2026

SM Energy Company

$5 Billion

Senior Secured Credit Facility

Joint Lead Arranger
Co-Documentation Agent

sm-energy
January 2026

nrad

acquired by

premier

Sell-Side Advisor

national-radiology-solutions-premier-radiology
January 2026

plymouth reit

acquired by

makarora

Sell-Side Advisor

plymouth-industrial-reit
January 2026

equipmentshare

$859.3 Million

Initial Public Offering

Joint Bookrunner

equipmentshare-inc
January 2026

murphy oil corporation

$500 Million

Senior Notes

Co-Manager

murphy-oil-corporation
January 2026

Apex

$1.05 Billion

Senior Secured Credit Facilities

apex-clean-energy-holdings
January 2026

twisp family haven

Twisp Family Haven

$10.9 Million

Construction Loan

twisp-family-haven
January 2026

tenor

acquired

commonwealth health

Buy-Side Advisor

tenor-health-to-acquire-commonwealth-health
December 2025

fhn

affiliated with

mercy health

Sell-Side Advisor

fhn-memorial-hospital-mercyhealth
December 2025

Cedar Commons II

Cedar Commons II

$15 Million

Construction Loan

cedar-commons-ii
December 2025

Casa Del Pueblo Senior Apartments

Casa Del Pueblo Senior Apartments

$10.1 Million

Construction Loan

casa-del-pueblo-senior-apartments
December 2025

Hub 27

Hub 27

$32.3 Million

Construction Loan, LIHTC Equity, and Bond Underwriting

hub-27
December 2025

Benning Road Metro Apartments

Benning Road Metro Apartments

$55.3 Million

Construction Loan and Permanent Loan

benning-road-metro-apartments
December 2025

Atkinson Stacks & Sunrise Metro

$43.4 Million

Construction Loan and Permanent Loan

atkinson-stacks-&-sunrise-metro
December 2025

US Fertility

acquired

genetics IVF

and was recapitalized by

I Catterton

and

amulet

$1.07 Billion

Senior Secured Credit Facilities

Joint Lead Arranger
Joint Bookrunner
Administrative Agent

us-fertility-completes-debt-refinancing
December 2025

West Branch & River Road Apartments

$16.7 Million

Equity Bridge Loan and Permanent Loan

west-branch-and-river-road-apartments
December 2025

Waterville Senior Lofts

Waterville Senior Lofts

$13.8 Million

Construction Loan

waterville-senior-lofts
December 2025

gauge capital

acquired

reliable

Buy-Side Advisor

gauge-capital-reliable-medical
December 2025

Rose Creek Apartments

Rose Creek Apartments

$36 Million

Construction Loan and Permanent Loan

rose-creek-apartments
December 2025

Riverplace Apartment Homes

Riverplace Apartment Homes

$29.2 Million

Fannie Mae (Fixed-Rate Loan)

riverplace-apartment-homes
December 2025

greenbacker

has sold a portfolio of operating DG solar and storage assets to

altuspower

Exclusive Financial Advisor

greenbacker-renewable-energy-corporation
December 2025

sevita

a portfolio company of

centerbridge

mdp

vistria

$1.564 Billion

Senior Secured Credit Facilities

$1.275 Billion

Senior Secured Notes

Joint Lead Arranger
Joint Bookrunner

sevita
December 2025

atkinson stacks sunrise metro

Atkinson Stacks Sunrise Metro

$16 Million

Freddie Mac (Fixed-Rate Loan)

atkinson-stacks-sunrise-metro
December 2025

The Cooperative 1581

The Cooperative 1581

$17.98 Million

Freddie Mac (Fixed-Rate Loan)

the-cooperative-1581
December 2025

wedgewood

a portfolio company of

partners group

$350 Million

Senior Secured Credit Facilities

wedgewood-senior-debt-refinancing

Connect With Us

Find an Expert