Fruition Partners acquired The Memory Company

Overview

Details Term Loan & Revolving Line of Credit
Client & Transactional Partners Fruition Partners
The Memory Company
Our Role Sole Lender

Summary

On July 25, 2025, KeyBank successfully closed a Term Loan and Revolving Line of Credit for The Memory Company, LLC (“TMC”). TMC was acquired by Fruition Partners. Proceeds from the facilities were used to fund the acquisition, cover transaction costs, and support future working capital requirements. KeyBank acted as Sole Lender on the transaction. 

Founded in 1998 and headquartered in Phenix City, Alabama, The Memory Company is a leading developer and distributor of licensed consumer drinkware, home décor, and related hard goods products, serving major retailers and e-commerce platforms. TMC holds long-standing licensing agreements with major U.S. sports leagues such as the NFL, MLB, and NCAA, with an average tenure of over 25 years, as well as other globally recognized consumer brands. TMC is a rapidly growing business that sets itself apart through its broad portfolio of top-tier licenses, trend-driven product innovation, and strong retail relationships.

Fruition Partners is a growth-oriented private equity firm that partners with founder-led and family-owned companies to accelerate their next phase of development. With deep expertise in scaling businesses organically and through M&A, the firm focuses on category-defining platforms with durable competitive advantages. Fruition Partners is dedicated to supporting entrepreneurially minded management teams in building exceptional businesses. The firm emphasizes long-term partnership over portfolio volume, providing focused support and strategic alignment. Fruition's investment philosophy centers on backing bold visions, enabling execution of transformative growth plans while maintaining strong alignment and integrity throughout the process. 

Fruition will build on TMC’s success by supporting continued growth with both new and existing partners, while protecting and enhancing its strategic licensing position in an increasingly IP-conscious market.

b-i-deal-disclosure-banking-products

Banking products and services are offered by KeyBank National Association. All credit products are subject to collateral and/or credit approval, terms, conditions, and availability and subject to change.

Recent Deals

November 2025

diversified

acquired

canvas

$550 Million

Exclusive Buy-Side Advisor

diversified-energy-company-plc-4
November 2025

seawestern

a portfolio company of

traction

acquired by

mes

a portfolio company of

platte river

Exclusive Sell-Side Advisor

seawestern-holdings-inc
November 2025

harvest midstream

$1.7 Billion

Senior Secured Credit Facility

Joint Lead Arranger
Joint Bookrunner
Co-Documentation Agent

harvest-midstream-i-lp
November 2025

retina vit

affiliated with

retina consultants

Sell-Side Advisor

la-retina-affiliated-with-rca
October 2025

tenor

agreed to acquire

commonwealth health

a subsidiary of

community health

Buy-Side Advisor

tenor-health-to-acquire-commonwealth-health
October 2025

acme

acquired by

peek

Exclusive Sell-Side Advisor

acme-technologies-inc
October 2025

texas pacific land trust

$500 Million

Senior Unsecured Credit Facility

Co-Documentation Agent

texas-pacific-land-corporation
October 2025

lightshiftenergy

$75 Million

Senior Secured Credit Facilities

Coordinating Lead Arranger
Depositary Agent
Collateral Agent
Administrative Agent

lightshift-energy
October 2025

warhorse

$300 Million

Senior Secured Credit Facilities

Joint Lead Arranger
Joint Bookrunner
Syndication Agent

warhorse-gaming
October 2025

avance

acquired

barchemy

Exclusive Buy-Side Advisor

avance-investment-management
October 2025

UPMC

to sell

trinity

Sell-Side Advisor

commonspirit-letter-of-intent-to-sell-ths
September 2025

the heights

The Heights

$71.2 Million

Construction Loan, LIHTC Equity, Permanent Loan & Public Sale of Bonds

the-heights
September 2025

brynhill apartments

Brynhill Apartments

$5.8 Million

Construction Loan & Permanent Loan

brynhill-apartments
September 2025

artem on gay

Artem on Gay

$12.8 Million

Construction Loan & Permanent Loan

artem-on-gay
September 2025

vita lifestyle of lafayette

Vita Lifestyle of Lafayette

$66 Million

Construction Loan, Permanent Loan, & Bond Underwriting

vita-lifestyle-of-lafayette
September 2025

1434 w compton blve

1434 W. Compton Blvd

$25.9 Million

Construction Loan

1434-w-compton-blvd
September 2025

AAR

$286.35 Million

Follow-On Offering

Co-Manager

aar-corp
September 2025

ho-chunk nation of wisconsin

ho chunk wisconsin

$610 Million

Senior Secured Credit Facilities

Left Lead Arranger
Joint Bookrunner
Administrative Agent

ho-chunk-nation-of-wisconsin
September 2025

pursuit

$300 Million

Senior Secured Revolving Credit Facility

Joint Lead Arranger
Co-Syndication Agent

pursuit-attractions-and-hospitality-inc
September 2025

california resources

$400 Million

Senior Notes

Joint Bookrunner

california-resources-corp-400m
September 2025

bkv

$500 Million

Senior Notes

Joint Bookrunner

bkv
September 2025

pattern group

$300 Million

Initial Public Offering

Joint Bookrunner

pattern-group
September 2025

netskope

$1.04 Billion

Initial Public Offering

Joint Bookrunner

netskopeinc
September 2025

san carlos apache healthcare corporation

$46.25 Million

Health System Revenue Bonds, Series 2025 (Taxable)

Sole Initial Purchaser

san-carlos-apache-healthcare-corporation
September 2025

mach natural resources

$2 Billion

Senior Secured Credit Facility

Joint Lead Arranger
Co-Syndication Agent

mach-natural-resources-lp
September 2025

amkor technology inc

$500 Million

Senior Notes

Joint Bookrunner

amkor-technology
September 2025

rocket lab corporation

$750 Million

At-the-Market Offering

Sales Agent

rocket-lab-corporation
September 2025

Alliant Energy

Interstate Power & Light Company

$300 Million

Senior Debentures

Active Joint Bookrunner

interstate-power-and-light
September 2025

astronics

$225 Million

Convertible Senior Notes

Joint Bookrunner

astronics-corporation
August 2025

timber ridge

Timber Ridge

$22.4 Million

Construction Loan & LIHTC Equity

timber-ridge
August 2025

beeler park flats

Beeler Park Flats

Construction Loan, LIHTC Equity, & Permanent Loan

beeler-park-flats
August 2025

honorhealth

to acquire

evernorth care group

Buy-Side Advisor

honorhealth-to-acquire-ecg

Connect With Us

Find an Expert