Bread Financial Holdings, Inc.

Overview

Deal Type Debt Capital Markets
Size $300 Million
Add-On Senior Notes
Client & Transactional Partners Bread Financial Holdings, Inc.
Our Role Joint Bookrunner

Summary

In January 2024, KeyBanc Capital Markets (KBCM) successfully closed on $300 million (upsized by $100 million) in Add-On Senior Notes due in 2029 for Bread Financial Holdings, Inc. (BFH or the Company). KBCM acted as Joint Bookrunner on the transaction.

BFH is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions. The Company's primary product offerings consist of (i) private label and co-brand credit card programs with retailers and other brand partners, (ii) Bread CashbackTM products, (iii) Bread PayTM products, and (iv) Bread SavingsTM products. The Company’s partner base consists of large consumer-based businesses, including well-known brands such as AAA, Academy Sports Outdoors, Caesars, Michaels, the NFL, Signet, Ulta, and Victoria’s Secret, as well as small- and medium-sized businesses (SMBs).

B I Deal Disclosure

KeyBanc Capital Markets is a trade name under which the corporate and investment banking products and services of KeyCorp and its subsidiaries, KeyBanc Capital Markets Inc., member FINRA/SIPC (“KBCMI”), and KeyBank National Association (“KeyBank N.A.”), are marketed. Securities products and services are offered by KeyBanc Capital Markets Inc. and by its licensed securities representatives. Banking products and services are offered by KeyBank N.A.

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