Sign On
  • KeyNavigator
    Sign On Form is Loading
  • CIS Online Brokerage Sign On

Big data is changing the automotive industry. From information used to streamline manufacturing processes to the integration of data-driven services such as in-car Wi-Fi and enhanced navigation services, companies can’t afford to ignore this resource.

Key Takeaways

  • Consumers spend 11 hours online looking for vehicle information and just 3.5 hours at dealerships or other vendors.
  • Car buying remains a largely in-person experience.
  • Along with data, dealerships need predictive and prescriptive analytics software to help determine where their time and effort is best spent.