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Big data is changing the automotive industry. From information used to streamline manufacturing processes to the integration of data-driven services such as in-car Wi-Fi and enhanced navigation services, companies can’t afford to ignore this resource.

Key Takeaways

  • Consumers spend 11 hours online looking for vehicle information and just 3.5 hours at dealerships or other vendors.
  • Car buying remains a largely in-person experience.
  • Along with data, dealerships need predictive and prescriptive analytics software to help determine where their time and effort is best spent.