Automotive Industry Data: Driving the "Now" Dealership
Big data is changing the automotive industry. From information used to streamline manufacturing processes to the integration of data-driven services such as in-car Wi-Fi and enhanced navigation services, companies can’t afford to ignore this resource.
Key Takeaways
- Consumers spend 11 hours online looking for vehicle information and just 3.5 hours at dealerships or other vendors.
- Car buying remains a largely in-person experience.
- Along with data, dealerships need predictive and prescriptive analytics software to help determine where their time and effort is best spent.